Project Overview: Originally developed as a motion graphics piece, Dance Electric is now being reimagined as a full brand identity concept. This fictional dance studio embraces retro glam, neon energy, and the expressive flair of the 1980s—celebrating bold self-expression through vibrant visuals and movement.
My Role:
I led the creative direction, logo design, and visual identity development, evolving the original motion work into a cohesive brand system that energizes and empowers. From logo to motion to mock merch, every element is designed to make the brand feel alive—and electric.
I led the creative direction, logo design, and visual identity development, evolving the original motion work into a cohesive brand system that energizes and empowers. From logo to motion to mock merch, every element is designed to make the brand feel alive—and electric.
Found inspiration from title sequence from Netflix tv show called Glow made by production studio called Shynola:
Created the Dance Electric Tv Show Logo Build