A playful visual identity and promotional campaign for Sweet Tooth Gummies, a fictional candy brand inspired by anime aesthetics and hyperpop culture. I created a logo system with multiple variations, a vibrant brand palette (featuring Pantone 1915 C), social media content, packaging, merch, and a promotional ad for a new flavor drop. The brand targets kids and young adults (ages 5–25) who love bold color, cute characters, and fun, expressive snacks.
Deliverables include:
• Primary, secondary, wordmark, and one-color logos
• Instagram promo grid
• Flavor drop ad
• Packaging concept
• Merch mockup (t-shirt)
• Brand snapshot slide
• Primary, secondary, wordmark, and one-color logos
• Instagram promo grid
• Flavor drop ad
• Packaging concept
• Merch mockup (t-shirt)
• Brand snapshot slide
